As many of you know, this week I took a break from school and headed back down to NYC to attend IFBcon. The conference featured six amazing panels jam packed with some of the industry's best known bloggers, entrepreneurs, and magazine editors, all who shed light on a variety of topics. Not to mention in the audience, there were tons of bloggers whose blogs I read and admire!
The venue for the conference, 42Mercer, was great. Tons of natural light, gorgeous wood floors, and lots of space. The sponsors for the event set up shop at different areas around the first room of the venue, and were offering different services like makeup by Bare Minerals, manicures by Julep and much needed phone charging at a station sponsored by Lockerz. And everyone at the conference looked AMAZING. I don't think I've ever seen such a group of well dressed people. Such outfit lust was going on..
Soon after arriving, the day officially kicked off with the first panel, The Future of Digital Fashion. It was jampacked full of great panelists - including representatives from People.com and Saks Fifth Avenue. This panel focused on how blogging, social media and the world of digital fashion are intertwined and gave a lot of general tips on moving forward in the two fields.
Next up was Jenny from ISPYDIY, who spoke about her experience in publishing her book. A little less applicable to me, since I don't (think) I have a book in my near future, but still an interesting Q&A. After that was the Business of Blogging, featuring some of my favorite bloggers - Erin from Apartment 34 and Alicia from Cheetah is the New Black. The day's last panel was How to Make Friends and Win Readers, and had another great collection of bloggers sharing their secrets, including Wit & Delight and Gary Pepper Vintage.
The end of the day was the keynote speaker, Derek Blasberg, Editor at Large of Harper's Bazaar (and he's only 30! His first job out of college was American Vogue. Am I the only one who feels like an underachiever?), who was interviewed by supermodel (and blogger herself!) Coco Rocha. While this keynote was less about advice to the bloggers themselves, it was so cool to hear someone who holds such a strong position in the magazine industry speak.
Following the conference, I ducked over to the after party at the nearby 60 Thompson to conclude a great first day with bloggers from Sprinkles and Style, the Pumpkin Spot, Sharing My Sole, Centre Street Style and Perth Style. The definite highlight of the day for me was to meet and see so many bloggers, some whose blogs were new and I had never heard of, and others were established names whose blogs I follow religiously, like Gal Meets Glam, Pink Peonies, Elle Bow Room and L.A. in the Bay. It was hard not to get a little starstruck, embarassingly enough - and weirded out that I feel like I know these people so well even though I've never met them before. IFBcon Day 2 recap to come, with lots more panels and great bloggers!
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