Monday, March 5, 2012

Who Really Wants to be Front Row?

Part of the allure of Fashion Week isn't just the glamorous clothes, but who you'll see watching them in the rows of seats alongside the runway. Fashion Week is famous for its celebrity attendees, with everyone whose anyone gracing the sidelines of the catwalk, including some of the world's most photographed, such as Pippa Middleton and Kim Kardashian (who'd ever thought you'd hear those two names in the same sentence?). However, British designer Nicole Farhi recently disclosed a little secret about those celebrity fashion-watchers: for them, it's just another day at the office.

The UK's Telegraph reports "Knowing that they can generate publicity by having a star photographed on the front row of a show, some fashion houses or their public relations agents will pay tens of thousands of pounds for an appearance". This is hardly news - celebrities get paid to do everything. Why wouldn't they get paid to attend Fashion Week? What makes Farhi's interview unique is her willingness to talk about the under the rug topic.

Farhi herself disagrees with the practice and told the Telegraph "It is so unprofessional. I have never paid a celebrity and I will never do it. It's stupid." I'm with you, Nicole! Who wouldn't want to go to Fashion Week? I wouldn't just go for free, I'd pay to go myself! However, I am no celebrity. Although, we have to admit - celebrities attract attention - and Fashion Week is all about getting attention. This really doesn't come as much of surprise.

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